Marketing

White packaging rebrand sees Toffifay enter untapped affordable luxury segment in the US. Photo: Storck

Storck makes big US push with Toffifay

By Oliver Nieburg

August Storck has repositioned its Toffifay brand in the US to appeal to female shoppers and hopes to compete in the affordable premium space.

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

© iStock

Under-12s seeing 88% fewer ads for non-nutritious products, says industry

Game over for food marketing to kids, says consumer group

By Niamh Michail

Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.