Marketing

The marketing of food that is high in fat, sugar and salt has been linked to increased child obesity - but food and drink companies disagree.

Readers' Survey

The big debate: Marketing junk food to children

By Niamh Michail

Marketing 'junk' food to children is raising blood pressure all round - and that's just the debate. FoodNavigator looks at some of the arguments that have been made in recent years and asks you, the reader, what you think.

Vitafoods Europe 2015: 15,627 visitors from around Europe and the globe

Visitors from 101 countries

Vitafoods Europe breaks records (again)

Show traffic was up 12.5% at Vitafoods Europe this year meaning record numbers visited the 800+ suppliers and brands at the 3-day Geneva expo and conference.

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Mascot bears hand out samples in nightclubs to appeal to an older audience, says Cocktail Candy makers Candy Pack

Cocktail Candy: We're not marketing to kids

By Annie Harrison-Dunn

Belgian firm Candy Pack says it understands why some people might be "touchy" about the idea of alcohol-themed confectionery, but insists it isn't targeting children for its Cocktail Candy range.

Which way for European nutrition innovation?

European nutrition innovation is dead? Long live fusion innovation!

By Peter Wennstrom

Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

Halloren eyes Thailand and Korea to drive growth

Halloren targets Thailand and Korea for export growth

By Oliver Nieburg

German confectioner Halloren believes its best growth prospects lie in the fast growing markets in Thailand and Korea as well as North America amid intense competition in its home market.

The Design Resource Center worked with confectionery brand Lovely Candy to create an engaging package for the product.

Creating packaging that connects with consumers

Successful food packaging requires more than just good looks; here, one design expert shares his advice on combining structure, function, and aesthetics to create containers that entice consumers to buy.

Interactive packaging: What the world is waiting for?

Special Edition: Consumer friendly confectionery packaging unwrapped

Interactive packaging: What the world is waiting for?

By Annie Harrison-Dunn

Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.

Jelly Belly exec: Stand out in nontraditional retail formats

Exclusive interview with Bob Simpson, COO of Jelly Belly

Jelly Belly exec: Stand out in nontraditional retail formats

By Maggie Hennessy

For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....

Bosch launches flow wrapper machine Pack 101 (pictured) and vertical form, fill and seal (VFFS) machine SVI 2600 at Pack Expo in Las Vegas

Dispatches from Pack Expo in Las Vegas

Flexibility key for small confectioners, says Bosch

By Oliver Nieburg

Bosch Packaging Technology claims that flexibility is crucial for smaller businesses as it launches two new bagging machines at Pack Expo designed for smaller confectioners looking for quick and easy changeovers between products.

Social media is risky business, according to recent research. Photo Credit:Flickr-  birgerking

Chocolate brands winning on social media...but does it matter?

By Oliver Nieburg

Chocolate brands have more social media likes than most other industries, but research suggests consumers will most likely never visit fan pages after liking and those that do will react angrily to attempts to influence them.

Thorntons's results have given it something to smile about

Thorntons sees strong commercial and export growth

By Rod Addy

Thorntons chief executive Jonathan Hart expects further growth from supermarket sales in the coming year, he told FoodManufacture.co.uk, after the company posted strong fourth quarter growth in the division including that area.

RTS unveil ingredients focused market insight database

RTS unveil ingredients focused market insight database

By Nathan Gray

A new interactive graphical database offering market insights for food and beverage ingredients will help manufacturers and suppliers identify new trends and grow their business, according to RTS.

Mars' Maltesers Teasers

Maltesers and Lindor get bar format makeover

By Oliver Nieburg

Two major chocolate brands have been launched in block format as Mars Chocolate unveils Maltesers Teasers and Lindt introduces Lindor single serve bars.