Marketing

Grupo Turin could give Mars a foothold in the international premium chocolate space, but it may need to act faster than usual, says Euromonitor's Jack Skelly

Industry Voices - Euromonitor analyst Jack Skelly

The race to the top: Is chocolate's premiumization wearing thin?

By Jack Skelly, Euromonitor analyst

Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.

Chocodate: “We have to make awareness, to get people to try it...

Coconut Chocodate gets Gulfood splash

By Eliot Beer

Notions Group launched its new Chocodate coconut flavour at Gulfood, as it plans a major marketing campaign, along with a refresh of its other Chocodate products and web sales.