Mobile phones can engage consumers at point of purchase, says Mondelez innovation head

New Rules Of Engagement

Mondelez innovation head talks digital age marketing

By Oliver Nieburg

Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.

Thousands of children work on uncertified cocoa farms in West Africa. Photo credit: ILRF

Editor’s Blog

Over to Mondelez for certified cocoa goals

By Oliver Nieburg

New chocolate powerhouse Mondelez International will be the next major player to come under the spotlight over child labor on cocoa farms in Africa  and will face pressure from NGOs  to source 100% certified cocoa.