Nestlé Professional tapped into UK social networks and found that branded confectionery can play a significant role in boosting the enjoyment of sweet bakery.
Nestlé Professional has joined forces with Baked by Rich’s to create three candy-inspired cookie variants to capitalise on Brits continuing demand for sweet indulgence.
The duo have signed a long-term contract to produce a range of sweet treats – starting with muffins and cookies – for customers in Europe, Middle East and North Africa.