Patent Cooperation Treaty

Kraft files patent for flexible chocolate depositor

Kraft files patent for flexible chocolate depositor

By Oliver Nieburg

Cadbury UK and Kraft Foods R&D in the US have filed a patent application for an improved chocolate depositor that the companies claim allows manufacturers to better meet output demands and cope with new formulations.

Chocolate is typically displayed horizontally on store shelves. Cadbury's new flow pack hopes to give new display options. Photo Credit: Flickr - mikecogh

Cadbury rethinks flow wrap to encourage impulse buying

By Oliver Nieburg

Kraft-owned chocolate maker Cadbury has filed an international patent for a redesigned flow wrap package that it claims will allow chocolate bars to be displayed closer to sales counters to encourage impulse buys.