Younger consumers enjoy bakery items throughout the day, especially for breakfast, but they would prefer smaller portions, according to a report from the American Bakers Association (ABA) in conjunction with The Center for Generational Kinetics (GenHQ).
With obesity levels on the rise, MEP Mairead McGuinness has called on the Commission to set realistic portion sizes to stop consumers being misled over nutrition values. People don't calculate how many 100 g servings are in a bowl of soup, she says.
Larger serving sizes on a food’s packaging encourage people to eat less, US researchers have found, as consumer groups in Europe put pressure on policymakers to help food manufacturers set realistic portion sizes.
Good things come in small packages. That seems to be the belief of time-pressed consumers in the UK, who are buying more cakes that come in individual packages than five years ago.