Nearly half of all consumers class low-sugar or sugar-free products as “extremely” or “very” important when deciding what to eat or drink with similar results for products free from genetically modified (GMO) ingredients.
As any entrepreneur that has conducted instore demos will tell you, says TrySome founder Rune Knudsen, asking someone face to face what they think of your product may not be the best way to elicit an honest response, even though direct interactions with...