Report

Millennials and Gen Zs are most driven by freshness when buying baked goods. Pic: ©GettyImages/Tang Ming Tung

Millennials and Gen Zs buy bread and sweet goods weekly: ABA report

By Kristine Sherred

Younger consumers enjoy bakery items throughout the day, especially for breakfast, but they would prefer smaller portions, according to a report from the American Bakers Association (ABA) in conjunction with The Center for Generational Kinetics (GenHQ).