Social Media

Millenials' presence on social media make them a very influential group, says Mattison

Catering to different generations

Capturing the sweet tooth of the Millennials

By Oliver Nieburg

Candy makers must connect on social media and allow criticism to appeal to the influential Millennials generation aged 13-31.

Nestlé Kit Kat is manufactured in the US by Hershey

Kit Kat rules Halloween social media buzz

By Oliver Nieburg

Nestlé’s Kit Kat, manufactured on license in the US by Hershey, has grown its social media standing more than any other candy brand over the Halloween period, according to a report by social media benchmarking company Unmetric.

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