There was a surprising lag in the launch of new products containing stevia in Europe last year – but look out for a sharp increase in 2013, says Euromonitor International’s head of ingredients research John Madden.
Regulatory restrictions and lessons learned from other markets are shaping the way food manufacturers are using stevia-derived sweeteners in Europe, according to supplier PureCircle.
The number of new products sweetened with stevia extracts in the EU shows a “significant uplift” on last year according to David Jago, Mintel director of innovation and insight.
Increasing demand for stevia and reb A may soon attract the adulterers to crash the party. Mel Jackson, VP science for Sweet Green Fields (SGF) told FoodNavigator that, as his company announces a doubling of their production capacity, the industry must...