Austrian confectionery firm Hauswirth is said to be appealing a ruling of a Vienna court this week that it refrain from selling its chocolate bunny figurines as they infringe Swiss confectioner Lindt’s trademark.
Mars US has lost an appeal against a trademark infringement in an Australian federal court involving a rival to its well known Maltesers brand, an outcome which could impact other established brand marks.
Strong brands are a powerful weapon in a company's armoury, and when new rules emerged in the 1990s allowing colours to be registered as a trademark, the fight for brand recognition stepped up a gear, encapsulated in the ongoing case in Australia...
The Australian arm of Cadbury Schweppes, has lost another round in
its bid to protect the use of its characteristic colour purple,
used in wrapping for many of the company's confectionery products
and for advertising purposes.
Elizabeth Shaw is celebrating 40 years in the confectionery
business with the re-launch of its market-leading liqueur chocolate
brand Famous Names, with a new design that uses a packaging
technique never used before in the sector.
Wm Wrigley, the US-based gum maker, is staring defeat in the face
in its bid to register its Doublemint trademark in the EU. A senior
legal advisor at the European Court of Justice yesterday said that
an earlier decision by a lower...
Is the phrase 'Have a Break' inextricably linked to the KitKat
confectionery brand? Well, no, at least according to the UK High
Court and US confectionery group Mars. But Nestle, the Swiss maker
of KitKat, is set to continue...