The internet has been ablaze with reports of candy heart shortages and digital mobs hoarding past years’ supplies, but one major brand will continue to fill shelves this Valentine’s Day.
For this year’s lovers’ holiday, three U.K. brands have added color and art to their treats, while big brands mix up flavors, shapes and even pair with retailers for exclusive product offerings.
A study by Clavis Insight suggests major retailers in the US and UK are missing on an important sales opportunity to drive Valentine’s chocolate purchases online.
By Keith Anderson, VP, strategy & insights, Profitero
According to the National Retail Federation (NRF), a quarter of Valentine’s shoppers went online to shop and/or buy gifts in 2015, up from 16.3% the prior year.
US Valentine’s candy consumers are expected to spend more than last year, but many will seek products on offer, while the rich will buy richer with more premium offerings.