Valeo Snack Foods has announced a seven figure above-the-line campaign investment for Fox’s Glaciers to launch the brand’s redesign in a bid to ‘drive relevancy and modernity for the iconic sweets’.
Valeo Snack Foods, which was acquired by Bain Capital last month, is launching a new range of SKUs under its Fox’s Glaciers brand, including a permanent range, Fox’s Glacier Moments, and a Limited Edition Summer Punch variety.
Bain Capital Private Equity, a leading global private investment firm, announced it has signed a definitive agreement with CapVest to acquire European ambient foods company Valeo Foods.
Dublin-based Valeo Foods Group has agreed a deal to buy German confectioner Schluckwerder Holding, in a bid to further consolidate its position as a major international food business across the UK, Continental Europe and Ireland.
