Brand Identity

Branding

Fresh new look for Montezuma’s Chocolates

20-May-2020 By Anthony Myers

Montezuma’s Chocolates, which was taken over in 2018 by Edinburgh-based private equity firm Inverleith LLP, has announced a brand redesign.

Marketing

Godiva solidifies new vision and growth plan with ‘Wonder Awaits’ campaign

01-Nov-2019 By Kristine Sherred

The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.

Branding

Theo Chocolate goes back to its roots with brand refresh

19-Sep-2019 By Anthony Myers and Kristine Sherred

First organic bean-to-bar maker says it is ‘bringing simplicity back to the chocolate aisle’.

AAK Chocolate Summit will focus on trends pushing industry forward

12-Jul-2019 By Kristine Sherred

The oil and fat supplier will present proprietary survey data from 12 countries at the ‘highly interactive’ event in London, September 5-6.

What’s in a name? Reese’s Take5 signals a new era of the 5-layer bar

19-Jun-2019 By Kristine Sherred

Hershey, which will relaunch its version of the peanut, pretzel, caramel and chocolate candy this summer, asked consumers to compare old and new: the Reese’s name won them over.