In a recently released hot mic conversation Trump had in 2005 with then Access Hollywood’s anchor Billy Bush in a bus, he reportedly said, “I better use some Tic Tacs just in case I start kissing her,” after spotting a young woman through the bus window, despite the fact that Trump was newly married to Melania Trump at that time.
Tic Tac Mints tweeted a day later: “Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.”
Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.— Tic Tac USA (@TicTacUSA) October 8, 2016
Even though the mint company did not refer to Trump through its tweet directly, many internet users are applauding Tic Tac for breaking the silence.
The incident came less than a month after Trump’s eldest son compared a bowl of Skittles to refugees on Twitter. Wrigley dissociated itself from Trump Jr. by saying that it was not an appropriate analogy. The Skittles image was later removed from Trump Jr.’s original tweet.
ConfectioneryNews has sent an inquiry to Dr. Bruce Newman from DePaul University in Chicago for a comment on how political standpoints can affect confectionery sales. Dr. Newman is specialized in political marketing.