SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

Nestlé adds $9m Kit Kat line in Bulgaria

Post a comment

By Oliver Nieburg+

27-Jun-2014
Last updated on 27-Jun-2014 at 16:18 GMT

Nestlé to produce Kit Kat brand extension at expanded Sofia plant
Nestlé to produce Kit Kat brand extension at expanded Sofia plant

Nestlé has inaugurated a production line at its factory in Sofia that will produce a new Kit Kat chocolate dessert brand extension.

Sofia had been one of the company’s largest Kit Kat production centers in Europe and the company now has further capacity for the brand.

70% of production at Sofia is exported, mainly to Europe, but also Canada and Australia.

Bulgarian market

Emilia Klayn, corporate affairs manager for Nestlé Bulgaria, told ConfectioneryNews that the Bulgarian market was a challenge.

“The Bulgarian confectionery market is not growing,” said Klayn.

“The challenging economic situation of the last several years on local and global level has become the reason for a changing market behavior – both on the side of the main players and on the side of consumers. Overall, the market is dynamic and in the last three years we have witnessed periods of both growth and decline. “

She said that Bulgarian consumer tastes differed somewhat from Western European - for example Bulgarians have a greater preference for wafers, she said.

Euromonitor International valued the Bulgarian chocolate market at €163.4m ($223m) in 2013. The research organization expects retail value sales to climb to €229.6m ($313m) in 2018.

According to its figures, Nestlé is the second leading chocolate firm in Eastern Europe for retail value sales with a 22.4% share in 2013. Mondelēz International is the leader in the region with a 42.9% share.

Investment

Nestlé Bulgaria invested BGN 12.8m ($8.9m) on the Kit Kat expansion.

Bulgarian press had reported that the extension would create 100 jobs, but Klayn said that while 100 people would work on the new line, they were already employed by Nestlé.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Events from partners...