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Trolli Candy hires Innovative Bites as its UK distributor

By Jenny Eagle+

12-Dec-2016
Last updated on 12-Dec-2016 at 16:43 GMT2016-12-12T16:43:47Z

Trolli manufactures sugar confectionery brands such as Trolli Playmouse
Trolli manufactures sugar confectionery brands such as Trolli Playmouse

Gummy brand Trolli Candy has hired Innovative Bites as its UK confectionery distributor as it makes its first big move into the British market.

The company will initially supply the UK with 12 of the brand's lines, including Sour Glowworms and Pingummis.

Twinkies, Warheads

It is the first time Trolli is launching a broad range of products to UK retailers.  

Vishal Madhu, founder of Innovative Bites, told ConfectioneryNews, the firm acquired Bonds of London in April 2016 and at this time, it met with Trolli and started discussions on how to bring the Trolli brand to a wider UK audience. 

“Innovative Bites specializes in the distribution of iconic American products, including Twinkies, Warheads, Mega Marshmallows and Boylan Root Beer,” he said. 

"Trolli is an American favorite when it comes to gummy products, so I have no doubt the brand will be a hit here in the UK both with retailers and consumers.

“We will now use our existing infrastructure to develop the Trolli brand within the UK market with a great range and price position, using our established supply chain." 

Gummy Worm

Trolli was founded in West Germany in 1981 by Mederer Corporation, which continues to own the firm. Trolli established an American production facility in the US in 1986 and Ferrara Candy today owns rights to Trolli in North America

The company's most famous product is the Gummy Worm. 

The fun retro style of the range, includes mini burger and hotdog sweets, and appeals to all ages, particularly those looking for a nostalgic taste of their youth.   

Innovative Bites distributes other US brands including Twinkies, Warheads, Cookie Dough Bites, Herr’s snacks & Boylan drinks.

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