Twizzlers’ fans asked to solve flavour mystery

The first-ever Twizzlers Twists Mystery Flavour will offer a “taste so mysterious consumers may have to go through more than a few Twists before they guess right​,” Hershey said.

"For centuries, humans have been intrigued by unsolved mysteries - Big Foot, Loch Ness, El Chupacabra​," said Ryan Hagemeyer, Senior Associate Brand Manager, Twizzlers Brand. "In 2021, Twizzlers is getting in on the mystery game with a fun and flavourful twist by introducing its first-ever Twizzlers Twists Mystery Flavour!​"

Plot twist – the Twizzlers brand will be revealing the mystery flavour this summer, so US fans are urged to grab a pack and take a guess before the secret's out.

The iconic candy brand was first produced in 1929 by Young and Smylie, as the company was then called. The company itself was founded in 1845, making it one of the oldest confectionery firms in the United States. Y&S Candies was acquired by The Hershey Company in 1977.