Rice Kirspies Scares
Kellogg’s has renamed its popular Rice Krispies Squares - for a limited time - to get into the ghoulish groove.
The offering comes in the Chewy Marshmallow (pack of four and eight) and Delightfully Chocolatey (pack of four) variants, featuring a haunted house backdrop.
Rice Krispies Squares is the leading snacks brand in the treat segment, with 2.9 million households purchasing them every year in the UK.
“Halloween is one of the biggest events for retailers in the UK,” said Sam Hannah, assistant brand activation manager, Kellogg’s.
“The addition of our limited edition Rice Krispies Scares over this period is something we’re really excited about and we’re sure that Squares fans will love our new packaging.”
Rice Krispie Scares are available now in all major supermarkets, at Co-op and in discounters.
