Nature Shift launches indulgent snack Perfectly Broken

UK based start-up food agency Nature Shift has announced its second brand to market as Perfectly Broken, a snackable chocolate, offering large broken chunks of chocolate giving a more indulgent feel compared to those on the market that are more of a chocolate "thin" offering, the company claimed.

Nature Shift describes itself as a ‘young company, founded on the premise of the personal requirement to enjoy a treat while avoiding artificial ingredients and shift to something more natural’.

It shows no signs of slowing down since its launch earlier this year and is on a mission to find brands with ‘the clear objective that they must be ethically sourced, plant-based, organic, not contain artificial flavors and colorings made with real ingredients’. 

“The ultimate goal being to help others make the same shift towards a more natural product by representing a range of fun, innovative, good value and great tasting alternatives to classic confectionery​,” a spokesperson told ConfectioneryNews.

Nature Shift has secured distribution for Perfectly Broken from Tree of Life, the UK's largest wholesale distributor of healthy, natural and organic products, and is expected to be available to consumers this summer.

The chocolate is available in three flavors and two sizes: Pretzel and Sea Salt;  Almond and Sea Salt; Raspberry and Granola - 50g (rrp £1.85/$ 2.23)  100g (rrp £2.99/$3.61).