Hershey unleashes robotic Halloween door to deliver Reese’s Peanut Butter Cups

In an effort to keep the ‘trick or treat’ spirit alive this year, Hershey is letting loose a robotic Halloween door to reveal its Reese’s Peanut Butter Cups for the nation’s youngsters.

This one-of-a-kind robotic door is designed to traverse through American neighborhoods via remote control and bring candy to your doorstep, a spokesperson for the confectionery giant said. “You’ll know it’s coming before it even arrives thanks to the smoke, lights and epic Halloween soundtrack that comes along with it. What can we say? We like to make an entrance.​”

When it rolls up to a door, simply say “trick or treat​” and the Reese’s Trick-or-Treat Door dispenses king size Reese’s Peanut Butter Cups.

The company said it is a hands-free way to get treats this season, as many traditional Halloween experiences are restricted due to the coronavirus pandemic.

“This Halloween is unlike any other, so we’ve upped the ante on creativity as a result​” said Allen Dark, Reese’s senior brand manager. “A robotic Reese’s dispensing door is just what the world needs right now!​”

He explained how the Reese’s Trick-or-Treat Door works:

• Three motors power the door, directed by a remote control from up to 5,000 feet away – no humans nearby required! 

• The 9’ door features a built-in Bluetooth-enabled speaker that activates once “trick or treat” is said.

• A king size Reese’s candy bar will appear through the mail slot from a retractable shelf.

Want the Reese’s Trick-or-Treat Door to come to your town? Go to @Reeses on Instagram and tell it where, using #ReesesDoor.