Seasonal

Christmas biscuits in Germany, Picture: Bosch.

How the biscuit industry is adapting to Christmas

By Daniel Bossel

‘Every year at the end of August, a murmur goes through the land, because that’s when they are back on the shelves of German supermarkets: gingerbread, gingerbread biscuits, spiced biscuits, and the rest. And again, consumers are surprised that food retailers...