MIA adds cashew and ginger spice chocolate bar to its portfolio

In addition to the new Cashew Ginger Spice flavour, the Gift Pack features two Great Taste Award winners, the 75% Dark Chocolate and the Baobab & Salted Nibs 65% dark chocolate.

All the bars are crafted with fine flavour cocoa, a classification awarded to the top 10% of cocoa by the International Cocoa Organization.

According to MIA Co-founder Brett Beach who helped create the Cashew Ginger Spice: “The people of Madagascar don’t just grow fine flavour cocoa. The cashews and ginger are also delicious. We purposefully ground roasted cashews with the cocoa beans to give the chocolate a softer texture and moreish quality. The smoothness of the chocolate is contrasted by chewy ginger pastilles that impart a sweet, peppery finish. We think MIA fans will love the new flavour.”​

MIA’s entire range of chocolates is made from bean-to-bar in Madagascar as part of the company’s commitment to create more added-value and skilled jobs on the African continent that grows 70% of the world’s cocoa.

According to MIA, the company now creates four times more value in Madagascar than the export of raw cocoa.

Proudly Made in Africa Director Vikki Brennan said: “Proudly Made in Africa works with companies to bring impactful African products to the market, so we’re also thrilled to see a new launch. From the cocoa to the sugar to the cashews and ginger, it’s great to see that MIA has utilised so many locally available ingredients for this bar, benefitting farmers on the one hand and the printers, box manufacturer and chocolate making team on the other. It’s proof that great products can be made in Africa, creating meaningful social impact and delicious flavours at once.”​