Magnum launches new flavour as sales of vegan ice cream rise in Germany

The latest market research from NielsenIQ, claimed sales of vegan ice cream in the German food retail trade for multi-packs and household packs are continuously increasing.

Its analysis revealed over €57m sales in 2019, €75.5m in 2020, and  80.7m in 2021 (last 52 calendar weeks in each case until the beginning of November).

The market share of vegan ice cream in the freezers of German retailers, measured in terms of sales, rose from 3.6% to 4.6% in the same period. Even when it comes to vegan ice cream, consumers are now spoiled for choice, said the BDSI. There is a wide range of classic brand and private label manufacturers as well as many start-ups, the report found.

Vegan Magnum

Sticking with vegan ice cream, Magnum is expanding its dairy-free ice cream portfolio with new options, including Non-Dairy Hazelnut Crunch Bars. The new ice cream bars feature a hazelnut ice cream base with salted caramel swirled throughout, which is dipped in caramelized hazelnuts and non-dairy chocolate.

“Our award-winning Magnum ice cream Non-Dairy frozen dessert bars are made with Belgian chocolate, expertly crafted with a vegan cracking chocolate shell and a velvety non-dairy base​,” Nicole Towner, the US Brand Manager of Magnum ice cream, told VegNews. “The new Magnum Non-Dairy bars deliver the indulgence expected from the chocolatiers of ice cream. Master chocolatiers source cocoa beans from Rainforest Alliance Certified farms and pair it with a deliciously creamy base made with a blend of coconut oil and pea protein, a delicious plant-based alternative to dairy​.”

Magnum is owned by Unilever, which also owns Ben & Jerry’s — and the brand has heavily expanded its vegan ice cream offerings in recent years.

The popular Vermont-based brand first got into vegan ice cream in 2016 with the launch of four almond milk-based flavours: PB & Cookies, Coffee Caramel Fudge, Chocolate Fudge Brownie, and Chunky Monkey.