Online retail
Yowie ‘cracks the code’ to deliver its flagship collectibles through Amazon Prime
Yowie’s flagship product, the surprise inside Chocolate Eggs, Gummies and Bites are available through Amazon Prime, for the first time, the group has announced.
The confectionery company that claims it has ‘a mission of empowering kids and their parents to make a difference in ecological conservation’, says the Chocolate Eggs are available through Amazon Prime in packs of 12 eggs and the Yowie Bites and Yowie Gummies are also available in trays of eight packages.
365 days a year
“We are pleased to announce that all three product lines are now available on Amazon Prime,” said Mark Schuessler, CEO of Yowie Group. “Until now, it has been impossible to ship chocolate and gummy products online 365 days a year. However, Yowie has cracked the code and we are thrilled to be able to deliver Yowie products right to your doorstep any day of the year – rain, shine, hot or cold.”
The Yowie surprise inside Chocolate Eggs and the Yowie Bites also come with a limited-edition collectible animal and leaflet that features a picture of the real-life animal, its profile and level of endangerment to encourage parents to start conversations about ecological conservation with their kids.
Cynthia Thayer, head of marketing, told ConfectioneryNews the gummy market is a growing one - but until now, there was no alternative for those looking for that surprise-inside experience.
“Surprise-inside tends to be limited to the chocolate category but why not allow gummy lovers to have that same educational surprise-inside experience as well? This combines two growth categories: gummies and surprise-inside.”
Thayer also highlighted the fact that Yowie Gummies are made with no artificial colors or flavors.
“That is something very unique in the category as the vast majority of gummy offerings do contain artificial colors and/or flavors,” she said.
“We wanted to offer a gummy that was not only the perfect softness and burst of juicy flavor for kids but was also a gummy treat that parents could feel good about.”
