Less than a month after Mondelez revealed it was performing a strategic review of its gum business, triggering speculation about a possible divestment, the CPG giant appears to be reasserting the value of its brands in the category while simultaneously...
June is National Candy Month in the US - according to the National Confectioners Association, who are marking the next 30 days with a number of promotional activities for candy makers and retailers to 'help address the confectionery sales gap between...
Consumer demand for CBD products has soared during lockdown, according to the Association for the Cannabinoid Industry (ACI), which estimates the sector will generate £690 million in annual sales this year, above a previous forecast of £526 million.
Mars Wrigley's EXTRA Gum is launching a new marketing campaign spotlighting the post-pandemic world that focuses on personal connections and celebrations to inspire optimism for the future.
Mars Wrigley and Wakefern introduce robot technology to enhance the in-store shopping experience and drive engagement by bringing checkout items to people in other parts of the store.
We have entered into a new era of food safety and with the current situation fuelling fears around food contamination more than ever before, producers have been paying special attention to equipment cleanliness and effective pack sealing, says Edward...
Mondelēz International Chairman and Chief Executive Officer Dirk Van de Put said he was “very encouraged” by its financial performance, after the company reported better-than-expected quarterly results as consumers stocked candies and cookies at home...
Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.
With almost one in four UK confectionery buyers now claiming they choose sugar-reduced or sugar-free sweets over standard ones, sugar reduction is big business.
A new ad-spot on TV and social media created by Hershey's in-house agency addresses one of the side-effects of mask wearing during the coronavirus pandemic.
