Gum

A still from the Extra Real Friend Request ad. Pic: Mars Wrigley

In brief

Mars’ Extra Gum ad highlights need for friendship during shutdown

By Anthony Myers

Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.

 Dr Mike Heffernan (left) and Dr Toby Edwards-Lunn at the Summer Fancy Foods Show in New York City. Pic: DTI

Innovation

UK dental mints company wins $6m export deal with US firm

By Anthony Myers

Company collaborated with confectioners to create the world’s first ever mint to actively reverse the process of tooth decay and erosion, and will now see its products in US dental surgeries and other outlets.

Bravura Foods' award-winning vegan gummy bears. Pic: Bravura Foods

Functional Jellies Special Report

Vegan Gummy Bears continue winning streak

By Anthony Myers

Vegan and sugar free brand Free From Fellows has been recognized again for its Gummy Bears range, picking up an award at the Great British Food awards.

CREATIVE CONVERSATIONS: Danny Lowe, founder/director, BLOCKHEAD

Functional Jellies Special Report - Q&A

CREATIVE CONVERSATIONS: Danny Lowe, founder/director, BLOCKHEAD

By Anthony Myers

BLOCKHEAD is a relatively new start up that makes functional confectionery such as Blockhead caffeine Energy Gum and Blockhead Vitamin Gum, available in retail stores across the UK. Founder Danny Lowe tells Confectionery News what inspired him to get...

Pic: GettyImages

Functional Jellies Special Report

Functional jellies, demand is growing thanks to CBD

By Anthony Myers

The demand for functionality is growing for convenient, but nutritious and tasty product solutions. Herbal extracts, which contain polyphenols caffeine, cannabinoids or vitamins have a good fit with the mainstream candy sector as one of the quickest ways...

At the NACS show in Atlanta, Hershey showed off its queue, where shoppers can 'relax' enough to browse and impulse-buy.

Hershey embracing fresh approach to modern retail challenges

By Kristine Sherred

Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...