Kit Kat breaks with tradition

- Last updated on GMT

Related tags: Kit kat, Marketing, Chocolate

Kit Kat, Canada's best selling chocolate bar last year, is being
repackaged after more than 50 years of being on the shelves.

Kit Kat, Canada's best selling chocolate bar last year, is being repackaged after more than 50 years of being on the shelves. Nestlé Canada has decided to introduce the new Kit Kat Crisp Wrap after an extensive survey of consumer tastes.

The company claims that the new shiny red Crisp Wrap, which is replacing the product's traditional foil and paper sleeve combination, keeps the product fresher and crispier. The original Kit Kat foil and sleeve combination has been around since Kit Kat was launched in Canada in 1952.

"Nestlé Canada is dedicated to its consumers and is continuously improving products to benefit Canadians,"​ said Nestlé Canada brand manager Hira Verma.

"In response to consumers' desire for crispier wafers, I'm thrilled to introduce new Kit Kat Crisp Wrap, which provides an air-tight seal against air and moisture that keeps the bar tasting crispier and fresher, giving consumers a better break."

A popular feature of the old packaging - being able to break off one Kit Kat finger at a time - is being retained with Crisp Wrap. Nestlé​ has added a tear-strip which runs along the top of the product.

Related topics: Processing & Packaging

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