Nestle

Nestlé and Ghirardelli reboot cookie dough

Nestlé and Ghirardelli reboot cookie dough

By Deniz Ataman

Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence

Which brands could Nestlé axe next?

Which brands could Nestlé axe next?

By Teodora Lyubomirova

Nestlé wants to become a leaner business. As it weighs its priorities, could brands like Coffee Mate and Carnation become dispensable?