
Cadbury x Oreo: Do collaborations and health claims still drive growth?
Cadbury and Oreo embrace collaboration trend with Cadbury Delights Oreo launch, but do health claims go a step too far?

Cadbury and Oreo embrace collaboration trend with Cadbury Delights Oreo launch, but do health claims go a step too far?

Confectionery and snacking giant shifts focus to drive next phase of growth

Coffee, Petcare and emerging markets at centre of Nestlé’s new strategy as the food giant moves away from growth through scale

From confectionery tie-ups to sustainability partnerships, brand collaborations are reshaping the food and beverage industry. But why has the trend exploded, and where will it go next?

Campbell’s is putting 85% of its working media budget into digital channels, reflecting Big Food’s changing approach to how brands are built and sold

Food giant awards more than $13m in grants to six global projects through Mars Impact Fund

World’s biggest chocolate maker partners with dairy giant to target Scope 3 emissions

From C-suite shake-ups to targeted acquisitions, Big Food is rethinking how to win in a rapidly changing market

Hershey names longtime executive Dave Hulays as CFO, betting on leadership continuity to drive growth in a rapidly evolving market

A large new study has thrown xylitol into the spotlight after scrutinising its long-term health effects

Nestlé joins ‘Christmas Creep’, as confectionery brands compete for shelf space, shopper attention and sales earlier than ever

The trial aims to prepare the industry for PPWR recycled packaging minimums that will be introduced in 2030

Despite strong growth forecasts, questions are emerging over the future of the snacking sector

The dye deadlines are closing in, but the alternatives aren’t ready

Lindt’s taking confectionery collaborations to new heights with designer fashion launch

Which food brands are leading the way in 2026? Brand Finance’s latest ranking reveals the biggest names, fastest risers and strongest brands across the global food sector

Manufacturers are racing to diversify ingredient sourcing as climate shocks threaten some of the world’s most important food commodities

World’s biggest chocolate maker appoints Thomas Gaengler as chief operating officer, reinstating the role after nearly three years

From TikTok-fuelled product discovery to the rise of wellness, sustainability and authenticity, Gen Z is redefining what it means to indulge

Cem Karakaş once ran one of the world’s biggest branded snack groups; now he’s buying into the manufacturers helping retailers challenge them

What if the future of vegan food isn’t vegan at all? Why the next wave of growth could come from selling great food that just happens to be animal-free

From retro packaging to the return of familiar favourites, nostalgia has become one of confectionery’s most powerful growth drivers

Starbucks’ famed Pumpkin Spice Latte (PSL) is now turning up in biscuits, bars, pancakes, yoghurt and tortilla chips

From Cadbury and Oreo to Toblerone and Côte d’Or, Mondelēz encourages consumers to trade up as it doubles down on premiumisation

A viral buzzword can capture attention, but research suggests brands risk losing credibility when borrowed slang jars with the personality consumers already know

Hershey goes all-in on Halloween with its largest seasonal range to date, spanning confectionery, savoury snacks and better-for-you

Fraudsters target high-value ingredients and premium claims, leaving confectionery manufacturers battling risks from farm to finished product

Petitions seek approval for safflower yellow, expanded uses for gardenia blue and changes to carrot oil production as food makers move away from synthetic dyes

Cadbury signs Premier League partnership as confectionery collaborations heat up

Study suggests long-term xanthan gum consumption could impact gut health, raising formulation questions for food and beverage

NIQ research finds that children are already thinking about ingredients, nutrition and the benefits they want from snacks, which could shape the category as they gain purchasing power

The world’s biggest CPG is using AI and nutritional science to develop products tailored to GLP-1 users

Ritter Sport and Haribo join forces to launch limited-edition Balla Bites

Confectionery indulgence is shifting from ‘more is more’ to ‘worth it’ as consumers prioritise quality, experience, wellness and sustainability

pladis embraces pumpkin spice season with new Flipz and Dunkin’ collaboration

Premium ingredients, sophisticated branding and growing consumer trust fuel private label’s rise across food and beverage

Snack Food & Wholesale Bakery’s 2026 Global Top 100 confectionery list has been revealed

Hershey’s stepping up its premium ambitions with elevated products, strategic acquisitions and a growing focus on affordable indulgence

From a small-town America to the world’s biggest confectionery company, Mars mark 115 years of family ownership and industry influence

Confectionery giant targets growth with 2026 Christmas confectionery range

Nestlé’s chocolate factory closure could be a sign of what’s to come for global confectionery production, as manufacturers prioritise scale, flexibility and efficiency

Lotus Bakeries is making its biggest-ever investment to turn soaring demand for speculoos into lasting global growth

The EU cleared Mars’ $36bn Kellanova deal without conditions and its reasoning reveals how much bargaining power a brand really has left.

Snacks are the biggest beneficiary of Hollywood-powered marketing, with 60% of consumers noticing brand collabs “often or always” and 68% saying they’ve purchased a co-branded or special edition product

Faster trend cycles, retailer demands and shrinking product lifecycles are reshaping food and beverage innovation

As public markets keep discounting listed food companies, family-controlled giants are stepping in with the patience – and the premiums – to buy them

Outsourcing becomes a priority as CPGs seek greater flexibility, speed and resilience

Mars shows how sustainable sourcing can strengthen supply chains with Shubh Mint programme

From suppliers to retailers, no part of the food and beverage industry is safe as cyber attacks escalate

Halloween starts in summer with the growth of spooky trend, Summerween