Forget breakfast: The battle for the morning snack is on
Consumers are increasingly turning to morning snacks for energy, focus and satiety, creating a fast-growing opportunity for food and beverage brands
Retail & shopper insights
Mars predicts a future of automated and immersive retail
Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends
Opinion
Beyond sugar reduction: The next challenge for food manufacturers
Low-sugar formulations no longer satisfy increasingly health-conscious consumers
Are consumers really asking AI what snacks to eat?
From protein targets to dietary restrictions, shoppers can now describe what they need and get a shortlist of snacks in return but the effect on sales is still unclear
From Mars to Ferrero: Confectionery bets big on ultra-premium chocolate
Confectionery’s biggest names are racing to capitalise on the ultra-premium boom, but what does it take to truly succeed?
Food’s fight for the evening snack gets serious
From game nights to movie marathons, evening snacking has become one of food and drink’s most valuable occasions
Is traditional snack advertising becoming obsolete?
Campbell’s is putting 85% of its working media budget into digital channels, reflecting Big Food’s changing approach to how brands are built and sold
Is the snack market slowing? How changing habits are reshaping the industry
Despite strong growth forecasts, questions are emerging over the future of the snacking sector
The Gen Z Effect: Rewriting the rules of confectionery
From TikTok-fuelled product discovery to the rise of wellness, sustainability and authenticity, Gen Z is redefining what it means to indulge
Could dropping ‘vegan’ unlock growth?
What if the future of vegan food isn’t vegan at all? Why the next wave of growth could come from selling great food that just happens to be animal-free
Confectionery’s biggest trend? Looking back
From retro packaging to the return of familiar favourites, nostalgia has become one of confectionery’s most powerful growth drivers
IQBAR, Fox’s and Paris Baguette fuel pumpkin spice’s autumn takeover
Starbucks’ famed Pumpkin Spice Latte (PSL) is now turning up in biscuits, bars, pancakes, yoghurt and tortilla chips
Rizz, 6-7 and brainrot: Can food and drink speak internet without sounding cringe?
A viral buzzword can capture attention, but research suggests brands risk losing credibility when borrowed slang jars with the personality consumers already know
Gen Alpha’s early eating habits offer a roadmap for the future of snacking
NIQ research finds that children are already thinking about ingredients, nutrition and the benefits they want from snacks, which could shape the category as they gain purchasing power
Is speculoos the new Dubai chocolate? Inside Biscoff’s €500m boom
Lotus Bakeries is making its biggest-ever investment to turn soaring demand for speculoos into lasting global growth
Hollywood snack collabs: Why movie tie-ins keep winning for CPG brands
Snacks are the biggest beneficiary of Hollywood-powered marketing, with 60% of consumers noticing brand collabs “often or always” and 68% saying they’ve purchased a co-branded or special edition product
The seasonal launch is dead. What comes next?
Faster trend cycles, retailer demands and shrinking product lifecycles are reshaping food and beverage innovation
Hershey backs Summerween as Halloween arrives early
Halloween starts in summer with the growth of spooky trend, Summerween
How heritage brands can break free from category stereotypes
Pulling from real-life cases studies, Ed Hayes, chief strategy officer at branding agency Bloom, sets out key tactics to successfully broadening a brand’s audience without jeopardising its original market appeal.
Mondelēz growth boosted by emerging markets as Europe sees decline
Like other major FMCGs, the biggest growth for Mondelēz is outside developed markets
From Three Square Meals to the Snack Universe
The traditional three-meal day falls from favour as consumers choose spontaneous snacking
Health vs Indulgence: Why consumers refuse to choose
Wellness is reshaping food and beverage, but indulgence still drives sales
Growth to 2030: How FMCG firms can win amid market volatility
How can APAC food, nutra and FMCG firms boost growth through 2030? NielsenIQ shared strategies to navigate uncertainty and unlock new opportunities at our Growth Asia Summit 2026.
The promotion trap: Why branded pricing strategies aren’t stopping private label
If promotions are supposed to win back shoppers, why is private label still taking over the basket?
Red, white and chew: The limited edition treats marking America’s 250th birthday
America’s biggest birthday party is inspiring a summer of patriotic flavours, nostalgic treats and celebratory packaging
Mondelēz ignites airport buzz with Milka x Monopoly campaign
Mondelēz teams up with Monopoly for limited-edition Milka campaign to drive category growth
The great snack paradox: 7 lessons from snack’s biggest brands
Lay’s, Doritos, Lindt and Oreo are worth billions despite growing pressure from health trends, private label and changing consumer habits. Here’s what they’re getting right
How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
Confectionery trends: Balancing better-for-you trends and indulgence
Cracks in chocolate’s ‘affordable luxury’ status could signal broader shopper shifts
Chocolate is still growing in dollars, but the real story is what unit declines and demographic shifts may reveal about changing confection preferences
Has the ‘better-for-you’ boom gone too far in kids’ snacks?
As wellness claims flood the kids’ snacks aisle, some brands warn parents are becoming more sceptical of ‘better-for-you’ marketing and more focused on what products actually contain
7 ways GLP-1s are driving the freeze-dried snack frenzy
Smaller appetites, clean label cravings and the internet obsession with crunch are turning freeze-dried snacks into one of the hottest categories in global food
Target’s better-for-you food play is paying off
The retail giant is rethinking its grocery business and chasing consumer preference for healthier products
Up The Food Chain
Embracing ‘genba’: Glico on balancing global trends with localisation
Yukio Kimura, COO of Glico Asia Pacific, says understanding ‘genba’ – the field where operations and consumer interactions take place – is key to keeping brands relevant in diverse markets
The snack barometer: The Iran conflict and the limits of consumer resilience
Food companies are becoming some of the clearest observers of the economic fallout from the Iran conflict as fuel volatility, inflation fears and changing spending habits begin reshaping behaviour across the supermarket aisle
Mars rewrites confectionery marketing playbook with NYX partnership
Confectionery giant Mars signals new era of culture-led marketing campaigns with latest collaboration
Coca-Cola to Funfetti: Food brands celebrate America’s 250th birthday with limited-edition products
US grocery shelves are getting a patriotic makeover this summer as food manufacturers launch limited-edition products
Mainstream chocolate sales take a hit, super-premium punches back
Super-premium chocolate is gaining share and recruiting new buyers, signaling a shift toward fewer, higher-value indulgences
The 7 nutrition trends redefining food and drink
From emerging ingredients to protein power, discover the nutrition trends shaping the future of food and beverage
‘Sweet treat people’: 7 ways Gen Z is driving America’s sugar boom
From daily habits to social rituals, new data shows Gen Z is driving a more frequent, more emotional – and more connected – sweet snacking culture.
200‑decision myth collapses – what next for manufacturers?
New research challenges a long‑accepted belief about consumer decision‑making. What does this mean for food and drink?
Treating culture drives US confectionery sales
Americans’ love of nostalgic, sensory-rich treats is boosting confectionery sales as brands balance innovation, tradition and mounting regulatory pressures
Why Lay’s, Oreo and M&M’s are engineering consumer experiences
PepsiCo’s Lay’s restaurant in Madrid highlights a growing strategy among snack giants to extend blockbuster brands beyond the supermarket shelf and into cafés, retail attractions and immersive consumer experiences
The future of chocolate: Innovation surges as expectations shift
From rising innovation to shifting consumer demands, chocolate is entering a new era
5 trends powering chocolate’s $245bn boom
Trends shaping the future of chocolate and the opportunities they create for the confectionery industry
Permissible indulgence powers better‑for‑you boom
Explore the new supertrend that’s reshaping snacking
Healthy Snacking
Snacks are eating into the meal occasion creating new opportunities for brands
Consumers are turning to snacks for nutrition, satiety and convenience – blurring the line between eating occasions and pressuring brands to deliver more
Opinion
The line between snacking and confectionery is disappearing
Over time, the world’s biggest confectionery companies have rebranded their products as ‘snacks’. So what’s the problem?
Top 5 longevity trends shaping food and drink
Longevity is redefining consumer behaviour. Here are the top five nutrition trends every food and beverage brand needs to know
Gum and mints are growing – just not how brands might think
The path forward is being shaped less by nostalgia and more by younger consumers, sugar-free formats and a renewed focus on function
Holiday treats and meals still a priority despite inflation worries
Mars, Ferrero and Hershey launch new products as consumers double down on candy and seasonal snacks this winter