
Mars joins Hershey and Ferrero in race for the digital impulse purchases
Mars taps into Instagram Shop in time for Halloween to reach billions of global users, following its predictions on digital commerce’s influence on product discovery.

Mars taps into Instagram Shop in time for Halloween to reach billions of global users, following its predictions on digital commerce’s influence on product discovery.

From flavour innovation to space exploration, M&M’s has spent 85 years securing its place in confectionery history

Another flavour. Another collaboration. Another limited edition. Line extensions are booming, but are brands delivering genuine innovation or simply more of the same?

What’s next for food and beverage? Explore the consumer trends powering the next wave of innovation and new product development

Ube is everywhere. But as demand surges, the Philippines is taking steps to keep the value and authenticity of its purple yam at home

From Nestlé to Ferrero, Big Food’s leadership structure is changing, as boards search for executives who can do more than just manage a business

Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends

Amanda Almond joins Hershey as international president, strengthening confectionery giant’s female-led leadership team

From Mars’ blockbuster buyout of Kellanova to Danone’s move into functional nutrition, Big Food is using M&A to accelerate growth

From sensory-driven Creme bars to a Katseye collaboration and Cadbury’s push beyond Easter, Hershey is using products, culture and experiences to make affordable indulgence feel like something more

Judge dismisses lawsuit accusing Hershey of misleading shoppers with packaging

From multisensory experiences to AI-powered product development, innovation is reshaping the confectionery industry

From personalised nutrition to GLP-1-friendly foods, gut health is entering a new era

The food companies’ lawsuit alleges sugar producers used nonpublic competitor data to fix, raise and maintain granulated-sugar prices for years

From game nights to movie marathons, evening snacking has become one of food and drink’s most valuable occasions

The sweetener landscape is becoming increasingly diverse, but what does the future hold?

Mars’ food-tech ventures suggest big food is headed towards technologies rooted in food production rather than finished products

Consumers may accept smaller formats when they deliver a clear value proposition, according to o9 Solutions

Cloetta raises multisensory confectionery standard with new foamy, crunchy, sour sweets

From confectionery tie-ups to sustainability partnerships, brand collaborations are reshaping the food and beverage industry. But why has the trend exploded, and where will it go next?

From C-suite shake-ups to targeted acquisitions, Big Food is rethinking how to win in a rapidly changing market

Hershey names longtime executive Dave Hulays as CFO, betting on leadership continuity to drive growth in a rapidly evolving market

A large new study has thrown xylitol into the spotlight after scrutinising its long-term health effects

The dye deadlines are closing in, but the alternatives aren’t ready

Which food brands are leading the way in 2026? Brand Finance’s latest ranking reveals the biggest names, fastest risers and strongest brands across the global food sector

From TikTok-fuelled product discovery to the rise of wellness, sustainability and authenticity, Gen Z is redefining what it means to indulge

From retro packaging to the return of familiar favourites, nostalgia has become one of confectionery’s most powerful growth drivers

A viral buzzword can capture attention, but research suggests brands risk losing credibility when borrowed slang jars with the personality consumers already know

Hershey goes all-in on Halloween with its largest seasonal range to date, spanning confectionery, savoury snacks and better-for-you

Fraudsters target high-value ingredients and premium claims, leaving confectionery manufacturers battling risks from farm to finished product

Petitions seek approval for safflower yellow, expanded uses for gardenia blue and changes to carrot oil production as food makers move away from synthetic dyes

Study suggests long-term xanthan gum consumption could impact gut health, raising formulation questions for food and beverage

Premium ingredients, sophisticated branding and growing consumer trust fuel private label’s rise across food and beverage

Snack Food & Wholesale Bakery’s 2026 Global Top 100 confectionery list has been revealed

Hershey’s stepping up its premium ambitions with elevated products, strategic acquisitions and a growing focus on affordable indulgence

From a small-town America to the world’s biggest confectionery company, Mars mark 115 years of family ownership and industry influence

The EU cleared Mars’ $36bn Kellanova deal without conditions and its reasoning reveals how much bargaining power a brand really has left.

Snacks are the biggest beneficiary of Hollywood-powered marketing, with 60% of consumers noticing brand collabs “often or always” and 68% saying they’ve purchased a co-branded or special edition product

Faster trend cycles, retailer demands and shrinking product lifecycles are reshaping food and beverage innovation

As public markets keep discounting listed food companies, family-controlled giants are stepping in with the patience – and the premiums – to buy them

Outsourcing becomes a priority as CPGs seek greater flexibility, speed and resilience

Mars shows how sustainable sourcing can strengthen supply chains with Shubh Mint programme

From suppliers to retailers, no part of the food and beverage industry is safe as cyber attacks escalate

Halloween starts in summer with the growth of spooky trend, Summerween

Hershey posts strong second-quarter results, with sales and earnings growth driving an optimistic outlook

Pulling from real-life cases studies, Ed Hayes, chief strategy officer at branding agency Bloom, sets out key tactics to successfully broadening a brand’s audience without jeopardising its original market appeal.

Mars and Save the Children launch major new project to support women in cocoa farming

Big Food’s biggest players are using acquisitions and strategic investments to fuel growth and expand their influence, and it’s reshaping the future of the industry

The confectionery giant is producing Halloween candy in the spring and bringing products to shelves in summer as consumers increasingly treat Halloween as a multi-month occasion

Mars to close Newark headquarters as it consolidates corporate functions in Chicago