Haribo brand update
Jelly Babies -a design update aimed at transforming their on-shelf
impact. Brighter colours and a bolder Hariboy are the order of the
day.
Haribo Dunhills is giving two of its popular brands - Kiddie's SuperMix and Jelly Babies -a design update aimed at transforming their impact on shelf.
The new-look packs feature bolder colours and the imagery of Hariboy, the cartoon character that has become synonymous with the Haribo brand.
Kiddie's SuperMix - currently ranked No6 in the Top 10 UK sugar confectionery hanging bags and, according to the company, still showing strong growth - now uses a features a stronger Hariboy image astride a yellow bouncing ball. The new pack of Jelly Babies features a background of yellow with Hariboy emerging from a jack in the box. Both new packs have now been launched are available in stores throughout the UK.
Based in Pontefract, Wales, Haribo Dunhills is the UK division of the German-owned Haribo Group. Founded in 1920 in Bonn, Haribo is the world's leading producer of fruit gums, liquorice and candy foam. The company has more than 6,000 employees and is represented in every country in the world by either subsidiaries or partner companies.
