AlphaZeta develops e-marketing for food suppliers

Related tags Marketing Food Food industry

Software specialist AlphaZeta has created software for food
developer Griffith laboratories that it claims will allow the firm
to discover exactly what their customers want.

The software, called, is an advanced web-based market research tool that combines the latest online survey technology with consumer research methodology to give suppliers a new insight to major international food companies.

The programme uses two SPSS software products, mrInterview and SPSS 11.2, for data collection and analyses, as well as email management tools from Exact Target and AlphaZeta's AZ1 content management software.

AlphaZeta claims that the ConsumerQuiz tool allows suppliers and manufacturers to conduct in-depth, highly targeted online market surveys specifically aimed at the competitive food industry.

This concept is now being used by leading food ingredient manufacturer Griffith Laboratories Worldwide. The company is a supplier of food ingredients for food companies around the world, and aims to develop new innovations in food manufacturing through proprietary consumer research techniques, analyses and a range of other support capabilities.

"Griffith is exactly the type of client we like to work with - a forward-thinking industry leader using top of the line software to create a sophisticated tool for data collection and analysis,​ said AlphaZeta chief executive Michael Davies.

"We're proud to have handled the development, integration, and training on this project and to have Griffith as a client."

Steve Hubbard, Griffith global marketing vice president said: "We think ConsumerQuiz is a simple but powerful way for our clients to talk directly to their customers. AlphaZeta did a terrific job of integrating multiple data sources and systems, developing an easy to use product that provides real competitive advantage for our clients."

AlphaZeta​ says that it will continue to provide integration services for Griffith, as the company expands its ConsumerQuiz product offering to additional markets.

Related topics Processing & Packaging

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