Borealis develops clear freezable packaging
polypropylene (PP) plastic, to satisfy growing consumer demand for
transparent packaging that is deep freeze resistant.
This innovation has been two years in development, and Borealis claims that the breakthrough represents a significant expansion of packaging materials available to serve producers of deep freeze products such as ice cream.
Development of the new clarified Borpact PP was triggered by increasing marketing emphasis on the display value of frozen desserts, combined with a lack of material choice available to converters to achieve that goal.
This display trend is particularly evident in the ice cream market where producers strive to present the unique attributes of their premium brands and products in a way that appeals to the consumer.
Borealis says that Borpact clarified PP overcomes the technical challenge of combining transparency and low temperature impact in the thin wall, injection mouldable PP, and delivers additional productivity benefits.
This new packaging material offers the converter easy multi-cavity mould filling at wall thicknesses as low as 0.6mm. Due to post-moulding, good form stability and an optimised additive package, this new clarified Borpact PP exhibits the best demoulding and destacking properties currently available for transparent, deep freeze impact resistant materials, giving up to 16 per cent reduction incycle time.
In addition to transparent ice cream packaging, new clarified Borpact SG930MO is already seen as having a good fit with other food and houseware applications such as freezer boxes, bread bins and storage boxes.
It is also suitable for a wider range of industrial packaging such as pails for coloured, water-based paints, for which transparency is a key requirement.
Borealis is a provider of plastics solutions based on polyethylene (PE) and polypropylene (PP).
It is 50 per cent owned by the Norwegian oil company Statoil, and 50 per cent by IOB Holdings, owned equally by OMV, the Austrian oil and natural gas group, and by the International Petroleum Investment Company (IPIC) of Abu Dhabi.