The company claims the new line that uses non-GM oat and soy ingredients as the source, will head for "greater acceptance" in the GM cynical European markets.
Z-Trim, according to the manufacturers, is a natural, zero calorie fat replacement that reduces calories and increases healthy insoluble fiber in a variety of products without altering the food's original taste.
Designed to be used not as a fat 'substitute' but as a fat replacement, the GRAS status product comes as a fine powder and can be used as either powder or gel. The gel is created from combining the powder with water.
One of its major advantages, say the makers, is its high fiber content which can aid digestion as long as it is eaten in normal quantities.
The new Z-Trim will be produced at the company's production facility in Mundelein using separate production lines.
Distributor DKSH will head up sales and marketing of the new line in Europe.
The IFT show, that opened its doors at the weekend, will feature an estimated 1000 exhibitors, 1800 presentations, 55 symposia and 14,000 attendees.