Orgasmic chocolate innovation

By Peter Stiff

- Last updated on GMT

Related tags: Chocolate

A new confectioner is trying to break into the premium chocolate
market with an innovative new product that the company claim to be
an industry first.

Orgasmic Chocolates, is promising 'the ultimate sensory experience' to consumers thanks to the products unique blend of ingredients.

The chocolate contains a blend of Chinese herbs, said to produce a mellowing effect and promoting a feeling of euphoria. Mixed with Swiss chocolate containing a minimum of 74 per cent cocoa solids in the dark chocolate and 45 per cent in the milk chocolate.

The bars, which come in four flavours and also have organic and fair-trade approval may well prove to be highly marketable and are certainly unique.

The intriguing release, is initially focusing at the gift market and primarily only available to order online.

The UK based firm is attempting to tap into a chocolate industry worth over £600 million. Premium products account for around 20 per cent of that figure making for stiff competition especially in the gift market where premium product releases are more prevalent.

Speaking to​ co-founder and director of Orgasmic Chocolates Tehmina Zaman gave some insight into the motivation and reasoning behind the brand.

"We wanted to play on the sensory elements of chocolate and give an experience to the eating of chocolate,"​ she said.

One of the more interesting elements of such a striking newcomer to the premium market is the development of the formulation.

"We worked with a herbalist to get the right blend without compromising the taste of the chocolate, from the drawing board to the launch it's taken about 18 months,"​ said Zaman.

The company believe that by first entering the gift market the products sensibilities will be retained:

"This is more than just a novel concept, this is an indulgence product and shouldn't be an everyday thing, we want this to be special."

Such personality is hoped to be reflected in the brand and is evident when considering the organic and fair-trade nature of the confection.

On the importance of securing fair-trade approval for the products Zaman commented, "it was critical to adhere to our own personal beliefs and we felt that being fair trade was a big part of that."

Questioned as to the aspirations of the new company and where it sees itself in the future was told:

"We would love to emulate Green and Blacks and supply retail outlets. As long as the chocolate wasn't compromised, we'd encourage retailers to contact us. However we aren't rushing into this and they would have to uphold the integrity of the product."

Related topics: Processing & Packaging, Chocolate

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