Orion expands into southeast confectionery markets

By staff reporter

- Last updated on GMT

Related tags: Asia, Southeast asia, Subsidiary

South Korean snack maker Orion Corp broke ground today on a new
confectionery plant in Vietnam, which will supply markets across
Southeast Asia.

The factory is expected to produce US$40 million worth of snacks a year once completed in October 2006.

"The Vietnam factory will serve as a hub for exporting our products to nations in Southeast Asia and the Middle East,"​ a company official told the Yonhap news agency. "We plan to invest $45 million over the next three to four years."

The plant will product Orion's flagship product, Choco Pie, a chocolate-covered marshmallow pie that has a 60 per cent share of Vietnam's pie market, with an annual revenue of $7 million.

Orion opened a Vietnamese subsidiary, Orion Food Vina, in October and also has four subsidiaries in China and Russia.

Formerly Tong Yang Confectionery, Orion is a holding company that also owns activities in the hospitality, retail and entertainment sectors.

Related topics: Ingredients

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