The company has launched a new flavour of its Belgique Truffle Gateau range, which is baked like a brownie and tastes like a truffle.
The Belgique Truffle Gateau comes eight flavours, four in dark chocolate and four in smooth milk chocolate.
The twenty-three carat Egyptian Gold is the newest addition. This is a dark chocolate double brownie topped with 23-carat edible gold leaf.
"The truffle gateau provides us with a unique product that compliments our outstanding chocolate selections," said the company in a statement.
"The all natural ingredients combined with the best chocolate in the world make this the perfect addition to our shop and provides our customers with a great new gift idea."
The company is tapping at a lucrative market. Gourmet Chocolate in the US, a new report from market research publisher Packaged Facts, projects that the overall gourmet chocolate market, which also includes untracked sales through speciality chocolatier boutiques, gourmet shops, convenience stores, warehouse clubs, and other non-chain stores, will grow at a CAGR of 6.4 per cent from $1.3 billion in 2005 to $1.8 billion in 2010. "Gourmet chocolates have come out of the closet and are showing some muscle in the mass market arena with exceptional branding that is making gourmet indulgence a household phenomenon," said Don Montuori, the publisher of Packaged Facts.
"Higher cocoa content, the health benefits associated with chocolate, and the introduction of organics, 'single origin chocolates,' and exotic flavours, such as grapefruit and habañeros, are having a major impact on this industry, helping it grow more quickly than standard chocolate."
IndulgeInChocolate.com provides a wide range of gourmet chocolate treats including Belgian chocolates, chocolate cheesecakes, fudge sauce and dessert stuffed strawberries.