And finally... sweet success for Lyle's Golden Syrup

By Anthony Fletcher

- Last updated on GMT

Related tags Lyle

The famous Lyle's Golden Syrup tin, familiar to millions of UK
consumers, has been named by the Guinness World Records as the
world's oldest branding.

The distinctive packaging, which depicts bees making a home in a dead lion and includes the biblical quotation "out of the strong came forth sweetness"​, was developed in the 19th century.

The company estimates that the brand is now worth an estimated £19.3 million.

"The Lyle's Golden Syrup tin is itself a piece of history,"​ said Dr Kate Thomas, an expert on Victorian Literature and Culture at Bryn Mawr College, Philadelphia.

"Its image of the lion and the bees and the biblical quotation, testify to a peculiarly Victorian mix of moralism, industrial drive and budding concern for social welfare.

"The nineteenth century was the boom era for packaged foods and many of the named brands of biscuits, chocolate and condiments that we still know and use, were developed in the nineteenth century."

Alison Ashman, senior brand manager for Lyle's Golden Syrup, said that the product has gained iconic status over the years partly because the firm has kept the original packaging. "While we've extended our product range and added other formats, we know that the green and gold tin will always have a place on Britains kitchen shelves."

Lyle's Golden Syrup was first developed in 1885. Lyle merged with Henry Tate & Sons in 1921 to form Tate & Lyle, now one of the biggest ingredients groups in the world.

Tate & Lyle, which still owns the Lyle's Golden Syrup brand, was one of the original companies in the FT-30 index founded in 1935. There are only three constituents from the original FT-30 index still listed today GKN, ICI and Tate & Lyle.

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