British Sugar launches cost-cutting, process-friendly paste

By Catherine Boal

- Last updated on GMT

Related tags Color British sugar

Sugar supplier British Sugar has launched a new variety of sugar
paste promising a whiter, smoother appearance and better taste.

According to the company, the decorative Icecraft Sugarpaste allows cake makers to produce a process-friendly, better tasting and more aesthetically pleasing finished product.

Icing sugar can pose problems for both manufacturers and consumers due to its difficult handling and unpleasant off-white colour. British Sugar is hoping that, with the more pliable and whiter Icecraft paste, cake makers will be able to cut down on the use of artificial whiteners and thereby reduce costs.

Product manager Paul Farrow said: "Last year we asked craft bakers and cake decorators what would the ideal sugarpaste be like. We listened, then set to work to produce our newest product."

British Sugar claim the paste is less oily and gritty than others currently available as well as being non-sticky and easy to apply without cracking. It can be used for modeling, crimping, frilling, moulding and embossing.

Product development manager Danny Johnson said: "Icecraft Sugarpaste provides the same functionality as other sugarpastes on the market. However, in independent expert tests, sugarpaste made with Icecraft icing sugar produced the whitest sugarpaste that was significantly smoother than those made from standard icing sugar."

The paste's main ingredient, Icecraft icing sugar, is specially milled to create the optimal particle size, it is also used for concentrates or as a raw material in recipes.

Icecraft Sugarpaste will be available from January of next year in ivory and natural white colours.

Related topics Commodities Cocoa Ingredients

Related news

Show more

Related products

show more

Tap into the potential of better-for-you candy

Tap into the potential of better-for-you candy

Content provided by Valio | 08-May-2024 | White Paper

The confectionery industry is responding to the trend toward indulgent yet healthier sweets. Explore our Valio Bettersweet™ white paper to learn more about...

Satisfy Your Sweet Tooth with Sustainable Syrups

Satisfy Your Sweet Tooth with Sustainable Syrups

Content provided by Green Plains Inc. | 05-Apr-2024 | Infographic

Elevate your products with Green Plains’ premium, low carbon-intensity corn syrups. Drop-in replacements with an up to 40% lower carbon footprint than...

Machu Picchu Foods expands chocolate production lines

Machu Picchu Foods expands chocolate production lines

Content provided by Machu Picchu Foods: Contract manufacturer of chocolates and snacks | 02-Feb-2024 | Product Brochure

Leading Peruvian manufacturer Machu Picchu Foods debuts cutting-edge production lines for filled chocolate bars, truffles, and crispy wafer snacks.

Related suppliers

Follow us

Products

View more

Webinars