Russian confectioner Landrin moves into premium confectionery

- Last updated on GMT

Related tags: Fudge, Saturated fat

Russian confectioner Landrin, best known for its chocolate eggs containing children’s toys, is attempting a move into the premium confectionery market for adults.

Its new Waferetto range, which comes in coconut, cream and chocolate flavours, has been positioned by the company as a ‘luxury’ confectionery brand. It said that it has paid particular attention to the packaging design, “taking inspiration from the beauty of modern fashion.”

Landrin enlisted the services of packaging firm Amcor Flexibles in Russia to help design the packs and individual wrappers.

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