Label printer makes brands stand out, says Primera

By Jane Byrne

- Last updated on GMT

Related tags Printing Inkjet printer

Food and drink makers can attain branding differential through the application of gold and silver graphics to their labels, claims Primera Technology.

The company said the new FX400 foil imprinting system, an optional accessory to its LX-Series colour label printers, works in-line to apply shiny gold and silver borders, fonts and other graphics to inkjet-printed labels.

The technology developers maintain that processors can justify the cost of adding an FX400 to their in-house label printing capabilities in the fact that it increases a product’s visibility on the retail shelf. Products that can benefit from shiny metallic borders and graphics, according to the company, include wine, specialty and premium foods.

Kelly Garber, a communications spokesperson for Primera, told that as the FX400 is based on a 100 per cent digital process, food and beverage manufacturers can print virtually any design borders, graphics, fonts and backgrounds on their packaged goods.

Unlike hot stamping, there are no set-up charges and die costs. The end user prints what they need, when they need it,”​ she said.

Garber explained that the new system includes a heavy-duty metal mounting stand for holding the LX-Series inkjet printer and the FX400 imprinter to keep both units aligned during runs from one to 100 labels, and also allows a ‘loose loop’ between the two printers.

She said that integrated software also makes it fast and easy to combine two different graphics, one for inkjet printing and the other for foil imprinting, on the same label.

Clear film can also be employed with the FX400, continued Garber, which allows manufacturers produce labels with a high degree of resistance to water, chemicals, cleaning solutions, UV which allows longer exposure to natural and artificial light sources.

She said that the FX400 is available on a global basis, with shipping to distributors commencing this month.

Related topics Processing & Packaging

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