Cadbury ad campaign backs Trident mint gum

Related tags Mentha United kingdom International trade

Cadbury, the UK’s number one confectionery manufacturer, will launch a nationwide poster campaign this month to support its Trident mint gum brand.

The ad campaign will involve "fun visuals" which highlight the longer lasting flavour of Trident Soft Peppermint and Trident Soft Spearmint, said the UK firm.

Trident is the number three gum brand in the UK, with a 10 per cent market share, states Cadbury.

“Trident has brought two million new users to the gum category since its launch and we are committed to sustaining the positive impact its launch has made,"​ said Kate Harding, trade communications manager at Cadbury.

Cadbury, it seems, is keen to ensure that consumers are "fully aware of their range" and that mint, a crucial flavour in the competitive gum category, is on their radar.

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