‘Disco Choco’ by French design student Natacha Lesty from the Ecole Internationale de Design became the overall winner of the first edition of the packaging design competition.
The Belgium-based packer said previously that the aim of its design challenge was to discover innovative new concepts in chocolate packaging at both retail and storage level, with the jury focused on designs that were innovative both in terms of function and aesthetics, while at the same time addressing the sustainability concerns of the industry.
The group said that it had opted to focus on chocolate in an attempt to inject a sense of fun into the competition, while at the same time, honoring Belgium’s reputation as a European haven for chocoholics.
SCA packaging stressed, at the launch of its challenge, that the successful designs will be the concepts that can most benefit manufacturers, warehouse staff, retailers and the consumer.
Spanish design student Míriam Liébana Yeste took on the Customer Cup category with her ‘Sweet Notes’ concept, said the packaging manufacturer. Her project “focuses on the link between chocolate and human relations in that the consumer can write a small message on the packaging, depending on the mood they are in.”
SCA Packaging added that the Public Vote category went to Belgian textile design student Fien Embrechts and her concept ‘Soft Chocolate Skin’.
“This pack is made of needle-punch polyactic acid (PLA), a biodegradable, renewable felt-like material that provides a revolutionary way of protecting chocolate,” explained the company.
In addition to a €3,000 prize, the winner of the Challenge will now undertake an internship at SCA Packaging’s Innovation Centre based in Brussels.
More information on SCA’s competition can be downloaded here.