‘Candy’ ball pulls in six figure sum for confectionery industry’s Sweet Charity
Over 700 attendees gathered at the charity's 'candy ball' last month ith Patrick Davis, Sweet Charity director general, commenting: “It {the ball} helped us raise vital funds for our beneficiaries, which are absolutely essential during the current difficult economic climate."
Over half a million people in the UK are currently employed in the confectionery industry, a figure that blossoms into millions when retired employees are included.
Sweet Charity, that began life in 1918, looks to support workers in the confectionery sector who experience difficult circumstances offering “financial, practical or emotional” help.
A new red heart shaped sweet logo and a refreshed marketing strategy, the charity is looking to boost its profile in the industry, encouraging employees involved in all aspects of the confectionery sector, from manufacturers to wholesalers, and from the factory floor to head office, to become more involved in the UK-based charity.
Specifically, the charity, that had 1555 beneficiaries in 2007, can offer financial assistance for people who have worked in the confectionery industry for five years or more and have low savings and incomes.
