The chocolate bars will begin to display the Fair Trade certification mark by summer 2010. With an estimated 22 million bars sold annually, the commitment is expected to double the number of Fair Trade certified products sold in Canada.
The chocolate will be sourced from Ghana, Africa, as part of the Cadbury Cocoa Partnership, which aims to make the sourcing of cocoa more sustainable.
Cadbury said its partnership with the Fairtrade Foundation in Britain and Ireland, which saw the first Fair Trade certified Dairy Milk bars hit shelves in July, has already resulted in the transfer of the equivalent of approximately $883,000 CDN to Ghana