Cadbury family member attacks Kraft bid

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A member of the Cadbury family has attacked the Kraft takeover bid and promised to mobilise family opposition.

Felicity Loudon, whose grandfather Sir Egbert Cadbury was managing director of Cadbury Brothers, expressed her sadness at the idea that Cadbury could be bought by an American company in an interview with the Sunday Telegraph​.

Loudon said: “As a Cadbury, I obviously feel particularly saddened by the possibility of one of the last remaining British icons disappearing into an American plastic cheese company.”

She promised to defend Cadbury from the takeover but said her influence was limited because she only has a small number of Cadbury shares and is “not particularly close”​ to her brother Justin Cadbury, and half-brothers Joel, George and James.

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