Cadbury heiress to launch chocolate company - reports

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The heiress to the Cadbury’s fortune is to sell her £27m country estate in a bid to launch a chocolate company, according to UK media reports.

Felicity Loudon, the great great granddaughter of John Cadbury, told the Sunday Times, she was appalled Cadbury had gone to an American “plastic cheese company”.

“I won’t accept it. I want to start again. I want to make chocolate and I’m jolly well going to do it,” ​she said.

She refused to disclose further details, but added she “has been in contact with wonderful chocolatiers”.

“I’ve got so many things I want to do and one of them is to make chocolate.”

To finance a potential start-up firm, the newspaper suggested she would sell her home, Pusey House; a grade II listed Georgian property, near Faringdon in Oxfordshire, which she owns with her husband.

The 61 year old, who had been very vocal in the prelude to Kraft’s Cadbury takeover, also said she feared Kraft would alter Cadbury’s chocolates milk-rich formulation.