Kelloggs wins industry advertising award
A Kellogg’s Rice Krispies Squares advert won the 2010 gold award for Long Term Effectiveness at the bi-annual IAPI Advertising Effectiveness awards (ADFX) last week.
Leo Burnett took the top prize for its client Kelloggs in the Long Term Effectiveness category for Kellogg’s Rice Krispies Squares – ‘The humble Krispies profitable transformation’.
The Long Term Effectiveness Award honours a campaign which has run for a minimum of five years including the period March 30th 2008 up to March 31st 2010, with proof that the choice and use of commercial communications were key to the campaign's success.
The awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996 to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.
