Kit Kat sales up in UK and Ireland

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Flagship brand Kit Kat has increased market shares for Nestle in the UK and Ireland, according to last week’s third quarter results that reveal a 4.1 per cent sales increase for the global food giant.

Kit Kat’ and Aero’s sales have risen by 10 per cent and 2.8 per cent.

The Rowntrees brand boasted an increase too, with sales up 4.9 per cent. Milkybar sales were up 6.1 per cent after the launch of new Milkybar Raisin and Biscuit in August.

Chairman and Chief Executive of Nestlé UK & Ireland said: "Nestlé has continued to deliver a solid performance in the UK and Ireland so far this year. The economic climate is still challenging and the market is highly competitive. We expect these conditions to continue into 2011, with ongoing pressure on household budgets."

In October, a new factory will open in Dubai to cater for the growing demand for Kit Kat in the Middle East.

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